NOVEMBER 11-15, 2019

NOVEMBER 11-15, 2019
Official Conference of the
International Institute of Business Analysis 

Exhibitor Center

Let Your Contacts Know You’re Participating at Building Business Capability

Thank you for sponsoring Building Business Capability! We are excited to have your support and want to make sure that your sponsorship is a rewarding and enjoyable experience. We’ve created this Exhibitor Center to provide some free marketing tools and help you get the word out to your network and potential clients that you’re sponsoring Building Business Capability 2017 to make the most out of your sponsorship and increase your ROI.

Not a sponsor yet? We can help you change that!

Get Started Spreading the Word!

Here are several ways that you can quickly and easily reach your Building Business Capability audience:

Remember to think outside of the box for other communication avenues that may better suit your target audience.


  • Logo: Download the BBC 2017 logo today! Feel free to incorporate it into your emails, blogs, social media posts, in your print/digital ads, on your company website, in your email signature, or other company communication platforms.



If you are interested in sending a co-branded email, containing a special BBC discount code to your list, please let us know and we will create a customized HTML that you can send to your prospects and customers. Please email Laura Vitaro at to request your custom email HTML file.

Increase your reach! Deploy the co-branded email piece to your contact lists and be sure to customize your company information and dedicated discount code. The more of your contacts that register for BBC using your discount code, the bigger your reward!


Use these sample tweets to gather BBC attendees around your booth so you don’t miss the chance to connect with them. Many of your followers may be just one face-to-face conversation away from turning into hot leads.

Double your reach! Use our Twitter handle @BBCapability and official hashtag #BBCCon in your tweets and we will re-tweet it to our followers.


Utilize these sample Facebook posts in order to alert your Facebook community that you will be exhibiting at Building Business Capability. Facebook is full of BBC attendees for you to reach!

Double your reach! Tag our Facebook page, Building Business Capability, in your post and we will re-share it on our page as well.


Join the conversations and discussions on our LinkedIn Group page for Building Business Capability. Add your own comments to the page to make sure LinkedIn connections will stop by your booth at BBC.

Don’t forget to join the group page yourself!

Does your company have a blog? 

Does your company have an official blog? If so, send us any entries relevant to BBC topics which are tied to your event presence and we’ll promote them for you via Building Business Capability social media channels. Posts should be informational and insightful rather than strictly promotional.

Please send all blog postings to Laura Vitaro at for approval. We’ll notify you when they’ve been approved.

Double your reach! Once we promote your post on BBC social media channels, don’t forget to re-tweet or share with your communities!


If you have any questions about exhibitor marketing opportunities, please contact Laura Vitaro at If you have any other questions specifically regarding your sponsor guidelines, contracts, order forms or delivery instructions, please contact Chrissie Cinquegrano at

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Building Business Capability is the only conference that provides insight into Business Analysis, Business Architecture, Business Process, Business Rules, Business Decisions, and Business Strategy & Transformation toward the pursuit of business excellence.



Event Produced and Organized by Rising Media in association with Business Rule Solutions Copyright © 2010-2018, Rising Media, Inc. All Rights Reserved.

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